Mithun S. Beeru
Business Coach · Author · Entrepreneur
200+
Businesses Mentored
NEW BOOK
How to Kill
Build a Business
A WORD FROM THE FOUNDER
A consultancy for owner-led businesses,
led by someone who has lived inside them.
Performace exists because most small and mid sized businesses do not fail from one big mistake. They fail slowly, from the inside, while the owner is too busy to notice. The same habits that built the business start to quietly destroy it.
We work with owners and leadership teams to fix that pattern. The work spans coaching, training, digital transformation, and curated mastermind rooms. The objective is always the same. Build a business that can grow without the owner being in every decision.
Mithun S. Beeru
Founder, Performace. Author of How to Kill a Business.
IMPACT IN NUMBERS
Numbers that tell the story.
Businesses Mentored
Clients Served
Workshops Conducted
Years of Experience
Revenue Impact Created
Countries Reached
WHAT WE DO
Four services. One outcome. Performance you can feel.
THE SCORE FRAMEWORK
Business Coaching
One on one and group coaching for owner led businesses. We work across Strategy, Culture and People, Operations, Revenue, and Execution to build a company that no longer depends on you for every decision.
Read moreFOR OWNERS, LEADERS, AND FRONTLINE TEAMS
Training and Workshops
Practical sessions on sales performance, leadership, customer service, and scaling. Built around live scenarios, not slides. Teams leave with tools they can use the same week.
Read moreFOR SMES AND GROWING ENTERPRISES
Digital Transformation Advisory
Streamline processes, digitise workflows, and bring automation into the parts of the business that quietly waste hours every week. We start with the workflow, not the software.
Read moreCURATED ROOMS FOR SERIOUS OPERATORS
Events, Masterminds and Focused Workshops
Mastermind groups and focused workshops where business owners and senior leaders sharpen their thinking together. Topics include Team Development, Strategy Building, LinkedIn for Professionals, and Using AI for Productivity and Business Growth.
Read moreTAKE CONTROL IN THREE STEPS
The next stage of your business starts with a single decision. Are you ready to make it?
Gain clarity and direction
Start with a thirty minute discovery session or a paid business assessment. You walk away with a written report and a sixty minute debrief on the biggest roadblocks holding the business back.
Build a roadmap that moves you
We design a focused roadmap around the parts of the business that need transformation first. Strategy, people, operations, revenue, and execution, in the right order for your stage.
Implement, monitor, and scale
We work alongside you to execute the plan with structured tracking and weekly accountability. The result shows up in cost savings, revenue growth, and how the business feels to run.
THE BOOK
How to Kill a Business.
An autopsy of a dying business.
A candid look at the silent killers inside owner-led companies. Written by someone who has watched it happen, over and over, from the inside. The first edition is in final production. Most business books tell you how to build something great. This one tells you why what you have already built might be slowly dying — and what you can do about it before it is too late.
KEY TAKEAWAYS
- Why most businesses fail from the inside, not from competition
- The habits that built your business are the ones destroying it
- How to identify your business's hidden bleeding points
- Building systems that work without you in the room
- The brutal honest truth about owner-led business failures
- What a dying business looks like before the owner sees it
- How to conduct an honest autopsy of your own company
SELECTED WORK
Three rooms. Three different transformations.
01 · REAL ESTATE · PUNE, INDIA
Emotional selling and a digital presence that converts
02 · WORKING PROFESSIONALS · DUBAI, UAE
Turning LinkedIn from a CV into a credibility engine
03 · KITCHEN DESIGN AND PREMIUM INTERIORS · DUBAI, UAE
A premium showroom team rebuilt around consultative selling
IN THEIR WORDS
The work that lands shows up in how the room sounds.
"The SCORE framework gave me a clear roadmap and accountability. I no longer feel stuck in the day to day chaos."
Rahul Mehta
Business Owner · Business Coaching
"Our sales team walked away with practical tools they could use immediately. The energy and engagement in the session were fantastic."
Priya Sharma
Head of Sales · Sales Excellence Workshop
"We saved countless hours by moving to digital workflows. The advisory support helped us implement the right systems without confusion."
Amir Al-Hassan
Managing Director · Digital Transformation Advisory
"The LinkedIn workshop gave our team the confidence to use the platform strategically. The session was simple, clear, and practical."
Sneha Patel
L&D Lead · LinkedIn Personal Branding
INSIGHTS