Turning LinkedIn from a CV into a credibility engine
A cohort of twelve senior professionals across banking, consulting, and technology were referred to a LinkedIn personal branding workshop. Most had profiles that functioned as static CVs.
8 of 12 published first post within 30 days
2 speaking opportunities secured
1 direct client inquiry from content
The Challenge
A cohort of twelve senior professionals across banking, consulting, and technology were referred to a LinkedIn personal branding workshop by their organisation's L&D team. Most of the participants had profiles that functioned as static CVs — a list of job titles, a generic summary, and activity limited to the occasional like or congratulatory comment.
The Approach
The full-day workshop was structured in three parts: Foundation (understanding professional branding), Construction (rebuilding each participant's profile in real time), and Content (identifying content pillars and a 30-day posting plan).
The Result
Within thirty days of the workshop, eight of the twelve participants had published their first original post. Two participants were contacted about speaking opportunities. One received an unsolicited approach from a potential client — directly attributable to a post they wrote the week after the session.
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